JCK Las Vegas & COUTURE 2026: Our Favourite Discoveries

Every June, Las Vegas becomes the centre of the jewellery world. For two weeks, we immersed ourselves in the energy of JCK and COUTURE, discovering new collections, reconnecting with familiar faces and, most importantly, meeting designers whose creativity and craftsmanship continue to inspire us.

While the industry’s biggest names always attract attention, some of the most memorable moments come from independent brands and unexpected discoveries.

Nouvelle Box by Darren Hildrow

One of our highlights this year was visiting Nouvelle Box, the showroom curated by Darren Hildrow. Thoughtfully assembled and refreshingly intimate, it offered an opportunity to slow down and appreciate brands with strong identities and unique stories.

Among our favourite discoveries was Lazar, whose contemporary aesthetic and distinctive approach immediately stood out.

We were also drawn to Kaia, whose jewellery reinterprets ancient coins and classical motifs through a modern lens. Sculptural gold rings featuring antique-inspired details create pieces that feel both timeless and contemporary. There is a quiet confidence to these designs that makes them instantly recognisable.

What we appreciated most about Nouvelle Box was Darren Hildrow's thoughtful curation. In an industry that can sometimes feel overwhelming, spaces like these remind us why discovering independent designers remains one of the most rewarding parts of travelling to jewellery shows.

COUTURE Las Vegas

COUTURE once again felt less like a trade exhibition and more like a celebration of creativity. Every corner offered something new, unexpected and inspiring.

Karina Choudhrie Jewels

One collection that brought a smile to our faces was the colourful world of Karina Choudhrie Jewels. We especially loved the joyful energy behind the brand and its playful approach to colour.

The Vitamin Pink collection stood out for its vibrant gemstones and contemporary silhouettes. Fresh, optimistic and unapologetically feminine, the pieces celebrate the idea that fine jewellery should not only be beautiful, but also bring joy.

NeverNoT Jewellery

Another favourite was London-based NeverNoT Jewellery. Their Stereo 90s collection transforms memories into precious objects through miniature cassette players and boombox-inspired pendants.

Nostalgic yet contemporary, playful yet luxurious, the collection perfectly captures the spirit of the 1990s while reminding us that jewellery should never lose its sense of fun.

JCK Highlights: Mousson Atelier

Among our favourite discoveries at JCK was Mousson Atelier. The exceptional craftsmanship and attention to detail immediately caught our attention.

We were particularly fascinated by the sculptural Lips rings and the elegant men's rings. The finishing, proportions and overall quality throughout the collection were remarkable. Each piece felt beautifully considered and designed to be treasured for generations.

Why We Travel

At More4ID, we believe jewellery is much more than an accessory. It is emotion, self-expression and storytelling. Travelling to JCK and COUTURE allows us to experience collections first-hand, meet the people behind the brands and discover independent designers whose creativity deserves to be celebrated.

The best discoveries are not always the biggest names. Sometimes they are the pieces that make you pause, smile and remember why you fell in love with jewellery in the first place.

And Las Vegas 2026 certainly gave us plenty of those moments.

We look forward to sharing more of our favourite discoveries and introducing the independent voices shaping the future of contemporary jewellery.